By John McCarthy

Forget all those skincare ads battering our brains into bewildered submission with their pseudo-science. What we really want, it turns out, are entire pools of of natural, milky-pure cleansers and softeners to immerse ourselves in while some elegant piano music tinkles in the background in the style of Satie. Beautiful to watch, and miles more effective.

Creative Agency: DÖÐLUR (Iceland)
Creative Director: Daniel Freyr Atlason / Hörður Kristbjörnsson
Creative: Daniel Freyr Atlason / Benedikt Hauksson / Bjarki Atlason
Director: Borkur (repped by Nice Shirt Films)
Photography: Erlingur Cassata

Ad of the Day is brought to you in association with David Reviews.

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Source: The Drum