By Katie Deighton

Diageo rum brand Captain Morgan has enlisted a range of real life captains – including former Manchester United skipper Rio Ferdinand – for a new integrated global ad campaign.

Ferdinand is joined by T20 and One-Day International cricket captain Eoin Morgan (a real-life captain Morgan) in a dark and lively bar, which the drink’s friendly real namesake enters greeting a plethora of captains with a tip of the hat and a welcome of “captain”.

He proceeds to order a round of Captains for the captains, as well as a regular bloke called Dave.

The online version of the ad also features Read full story ›

Source: The Drum