Ad of the Day: Chipotle enlists comedians to tell its story in biggest TV push to date
By Minda Smiley
In Chipotle’s latest campaign, comedians find themselves spilling some of their deepest, darkest secrets inside of a giant burrito that’s voiced by Jeffrey Tambor.
Created by the brand’s recently-appointed agency Venables Bell & Partners, the ‘As Real as It Gets’ campaign aims to drive home the fact that Chipotle is committed to using real, quality ingredients in its food.
To relay this commitment in a fun way, the brand enlisted the help of comedians John Mulaney, Sam Richardson and Jillian Bell. In the spots, the comedians end up revealing their true colors during therapy-style sessions with Tambor’s voice Read full story ›
Source: The Drum




