By Staff Writer

This entertaining ad is perfectly judged with its 80s power-rock-lite music and be-mulleted, twice-denimed hero. For years, it is revealed, our tiny muscle man has been attempting “to recreate the ice-cold refreshment of a Coors Light”. In actual ice.

Throughout the ad we see him striving to achieve some kind of sculptural perfection, and it’s a joy to behold. With stoic determination he pulls sleds of ice blocks with his ponytail and hollows out ice columns with his tiny fingers. Carves delicate flowers and kickboxes vast chunks into the shape of a bull.

It’s a delight to see the expressions of brute Read full story ›

Source: The Drum