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Ad of the Day: Danish TV ad breaks out of the box to remind us of 'All that we share'

on Feb 1, 2017 | 0 comments

By Gillian West

Danish broadcaster TV2 proves we all have more in common than we think with its latest ad celebrating acceptance and diversity.

Released on the same day President Trump signed the executive order banning those from seven Muslim-majority countries entering the US for 90 days and halting the Syrian refugee program, ‘All that we Share’ highlights what binds us together, rather than what divides us.

Set on a soundstage, the ad from creative consultant company Nicholas Berglund sees Danes grouped together in boxes by qualities based on appearances e.g. high earners, those we trust, those we avoid, etc. before grouping them by more Read full story ›

Source: The Drum