By Scott Bevan

Toddlers take to ‘the streets’ in Danone‘s rapping ad promoting its online Toddlebox platform, which aims to educate parents the little-known facts about the best nutritional advice for young children

Chemistry worked with production company Piranha Bar to bring to life the concept of #YOTO (You Only Toddle Once). With nutritional aims in mind, the rap is delivered by the Toddlebox Crew’s frontman (in reality, talented twins), nicknamed the ‘slim-baby’.

The track is produced, naturally, by Def Pram Records. The campaign hopes to drive viewers to Danone’s new online resource in Ireland and help parents make the most of the ‘Toddlehood’ Read full story ›

Source: The Drum