Ad of the Day: Diet Coke – Economy Class
By Gillian West
Diet Coke has set out to remind people why they fell in love with the brand with a series of ads which show how a sip of Diet Coke can make life more exciting.
The first spot – ‘Economy Class’ – sees a cramped flight turned into an extravagant party as a female passenger takes a sip. Alas, as she catches the eye of a handsome stranger at the bar turbulence jolts her back to reality.
Created by Droga5 the next instalment of the ‘Get a Taste’ campaign is set to feature brand ambassador Taylor Swift.
Source: The Drum
