Ad of the Day: First Choice – Life's too short to say no
By Gillian West
First Choice is appealing to those with wanderlust encouraging would-be holidaymakers to follow their hearts desires when it comes to booking a summer getaway.
Set to the soundtrack of Roger Daltry’s ‘The Seeker’, the ad sees a woman following her impulses as she heads off in pursuit of an ice-cream van.
Created by RKCR/Y&R, the creative forms part of the holiday brand’s first overhaul since 1994 which also includes a new look identity.
Source: The Drum
