By Claire Stevenson

Luxury fashion retailer Harvey Nichols has unveiled its 2015 Christmas campaign focusing how to avoid “Gift Face”.

The ad shows a woman on Christmas Day faking happiness as she receives a string of awful gifts from her family. The film ends with a show of items which will avoid the dreaded “Gift Face”.

The department store is also helping customers on social media recognise #GiftFace and suggesting gift options for this Christmas.

Credits

Agency: Adam&EveDDB
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Copywriter: Jo Cresswell
Art director: Sian Coole
Agency producer: Lucie Georgeson, Brittany Littlewood
Agency digital producer: Marceline Le Gaufey
Planner: Read full story ›

Source: The Drum