By Staff Writer

As a temperature dial is turned, a correlating vignette rotates to show an abandoned car and bleached skeleton out in a desert – heated by an oven grill – transformed into a scene of Arctic iciness and back. The premise is that the Civic is reliable in the extreme (from -30°C to +80°C). It’s visually very creative, but despite the engine starting first time, doesn’t that skeleton suggest a certain amount of worry?

Creative Agency: Wieden + Kennedy
Creative Director: Scott Dungate / Graeme Douglas
Creative: Chris Lapham / Aaron McGurk
TV Producer: Sally Miller
Film Production: RSA
Director: Johnny Hardstaff
VFX: MPC

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Source: The Drum