By Staff Writer

A selection of exaggerated stereotypes – the golfer, the yoga lover, the art collector – are busy doing their thing when a motorcyclist speeds past on a Honda and shatters their calm. The premise is that some of us need a little more stimulation to find our ‘headspace’, and by poking affectionate fun at folk who like their pastimes to be slower it hints that Honda riders like to set a higher bar for themselves.

Creative Agency: Karmarama
Director: David Mould (repped by 76 Ltd)
Producer: Ramon Ricard
Executive Producer: Gwilym Gwillim
Photography: Dave Tree
Editor: Joe Wilby
Post Production: Beverley Wells
Grade: Envy
Sound Design: Envy

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Source: The Drum