Ad of the Day: Hostelworld – In Da Hostel with 50 Cent
Forget ‘da club’, Hostelworld’s latest campaign takes rap superstar 50 Cent to ‘da hostel’, as part of the brand’s ongoing ‘Meet the World’ campaign.
The irreverent travel group’s ‘In Da Hostel with 50 Cent’ spot takes the crown for ad of the day thanks to a three-minute long film parodying MTV’s noughties series Cribs.
Created by Lucky Generals the spot sees the musician, or Fiddy as he’s known in some circles, hanging out in a trendy Barcelona hotel to show how far hostels have progressed over the years.
Playing on the ‘Candy Shop’ rapper’s reputation for all things luxurious, the ad Read full story ›
Source: The Drum
