By Rebecca Stewart

Ikea has stolen The Drum’s Ad of the Day spot, thanks to a tongue-in-cheek mockumentary-style campaign.

Showcasing exclusive ‘behind the scenes’ footage of the models featured in the brand’s 2017 catalogue photo shoot, the ad gives a glimpse at what it’s like to front a publication that’s read by over 220 million people worldwide.

The revealing interviews with ‘Shaving Man’ and ‘Bed in Breakfast Couple’ give a fascinating insight into the dreams and aspirations of those involved – who, clearly having never opened an Ikea book, don’t realise that the models are only there to make the furniture look good. Read full story ›

Source: The Drum