By Staff Writer

This intriguing piece of work could be described as ‘Fair Trade Plus’. It goes a few steps further than persuading us that farmers are receiving a decent return for their labour as – not only are we being asked to support fair remuneration for those who provide us with coffee – we’re being offered the opportunity to support a company aiming to change the futures of youngsters growing up in the troubled regions where coffee is grown.

Creative Agency JWT London
ECD Russell Ramsay
Creative Director Jaspar Shelbourne
Creative Matt Leach / Jess Oudot
Account Director Adrian Ash / Emma Howarth / Patrick Netherton / Read full story ›

Source: The Drum