Ad of the Day: Lexus – Strobe
By Staff Writer
CHI’s TV work for Lexus continues to exude class… albeit in a fashion that doesn’t always feel that it’ll be directly responsible for forecourt sales. This has the look of something that was done for real… as indeed it was. Apparently, a team of forty engineers were required to erect and control the large-scale rigging that allowed the ‘Lightmen’.
Creative Agency: CHI&Partners
ECD: Jonathan Burley
Creative Director: Monty Verdi
Creative: Colin Smith / Angus Vine
Account Director: Catherine Peacock
Account Manager: Hannah White
Business Director: Jack Shute
Planner: Rebecca Munds
TV Producer: Nicola Ridley / Adam Henderson (Assistant) / Will Parnall (Assistant)
Film Production: Stink
Director: Adam Berg (repped by Smuggler)
Producer: Read full story ›
Source: The Drum




