By Gillian West

Online retailer Littlewoods has turned to St Luke’s once again to build on its ‘Littlewoods Touch’ campaign with a spring/summer push.

Directed by Howard Greenhalgh, the ad stars Littlewoods’ long-term brand ambassador Myleene Klass alongside X-Factor finalists Reggie ‘N’ Bollie.

In the spot Klass uses the ‘Littlewoods Touch’ to upgrade a modest BBQ into the ultimate family festival.

Shop Direct, parent brand of Littlewoods, group marketing director, Kenyatte Nelson, said the creative was inspired by the growing number of “family festivals” over recent years. “Our latest campaign shows how the Littlewoods Touch can help mum create the perfect garden festival for all her Read full story ›

Source: The Drum