Ad of the Day: Lloyds Bank celebrates the 'resilience of the British people' in ad featuring famous black horse
Lloyds Bank wants to reassure its customers that it is ‘By Your Side’ in times of change with a new advert featuring the brand’s famous black horse.
The campaign shows how Lloyds Bank has been a constant through changes of every kind over the last 250 years, be that in the way British people live, changes in the way British people work, and upheavals like the Industrial Revolution.
Mat Goff, joint chief executive at adam&eveDDB who created the campaign said: “This new chapter in our Lloyds Bank campaign celebrates the resilience of the British people through times of change Read full story ›
Source: The Drum
