By Staff Writer

The instant popularity of the first raft of ads rather took us by surprise as we weren’t sure people wanted to equate biscuits they were about to eat with cute furry creature but – not for the first time – we were caught out by the public’s strange appetites. We were never ambiguous about the craft, mind you, and now we know everyone has bought into this idea we can be unhesitating in our praise of the latest addition to the campaign.

Creative Agency: Grey London
Creative Director: Nils Leonard / Jonathan Marlow
Creative: Andrew Singleton / Ben Buswell / Chris Chapman
Account Manager: Read full story ›

Source: The Drum