By John McCarthy

Panasonic has highlighted the power of home cinema with a trailer curating dramatic scenes from ‘the greatest movie you will never see’.

The creative from Brave, Framestore Pictures and the Directors Duo, brings together imagery from four genres of film to screens in 4k.

The campaign runs online and in electronic store screens in the UK, New Zealand and Europe. TVCs will also run in New Zealand.

Amaya Albisu, head of marketing communications at Panasonic Consumer Marketing Europe, said the work builds on 2016’s ‘True to the Director’s Vision’ campaign, by making a connection that is more “visceral and emotional” for the Read full story ›

Source: The Drum