By Staff Writer

Puma positions itself as the bad boy of sportswear in this commercial made by JWT New York featuring Italian striker Mario Balotelli and Jamaican runner Usain Bolt. To be fair – of these two – only the former can really be considered a bad boy (even when Bolt described Glasgow a “a bit shit” during the Commonwealth Games, the locals found it in their hearts to forgive him) but Balotelli has enough badass mo-fo attitude for the two of them.

Creative Agency JWT (New York)
Film Production Supply & Demand
Director Gerard de Thame

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Source: The Drum