By Staff Writer

This sterling piece of work for Reebok promoting its Classics range takes us to the North West where the brand began, and where music made history – respectively, Bolton and Manchester. Reflecting on the way nostalgia mellows the way we look back on the past, the VO tells us that it’s not true that music – everything – was better back in the day: good things are constantly being created.

Creative Agency: The Rig Out
Creative Director: Glenn Kitson
Film Production: RSA
Director: Antony Crook
Producer: Jacob Swan Hyam
Executive Producer: Melody Sylvester
Photography: Lol Crawley
Post Production: MPC
Grade: MPC
Sound Design: Tom Joyce @ Factory

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Source: The Drum