Ad of the Day: Scottish Power – Moments big and small
By Gillian West
Scottish Power has teamed up with director Liz Murphy of Nice Shirt to create its latest campaign focusing on family life over the course of a year.
As the months come and go the ad follows the events both big and small – including birthdays, Christmas and microwave dinners – that Scottish Power plays a quiet hand in.
Positioning itself in the background, the ad pays dividends for Scottish Power offering an altogether more personal touch.
Source: The Drum
