By Rebecca Stewart

This clever ad from Japanese cosmetic company Shiseido steals our ad of the day spot.

To demonstrate the power of its products, the brand has created a simple campaign featuring beautiful models who are ‘made under’ from female costume back into male.

Ending with the strapline ‘Everyone can be pretty’, the film shows a classroom full of girls from the perspective of a high school student before reversing to reveal the twist and show how the spot was created.

Credits:
Director: Sho Yanagisawa, The Directors Guild
Photographer: Jin Ohashi
Creative director: Masato Kosukegawa, Shiseido
Hair & Make-up: Shiseido Beauty Creation Research Center Team
Chief Make-up Artist: Ai Read full story ›

Source: The Drum