By Stephen Lepitak

A TV campaign exploring a man’s lifelong love of Star Wars has been released to promote the new Battlefront game being released on PlayStation 4.

The advert, by BBH New York features memories of the main character growing up with memories of playing with Star Wars toys and dressing up as characters before his daydream becomes ‘real’ while at work.

The game is set to be released on 17 November ahead of the new movie, Star Wars; the Force Awakens reaching cinemas.

Client: PlayStation, SVP Marketing, Guy Longworth

AGENCY: BBH New York

BBH Creative Chairman: John Patroulis

BBH Chief Creative Officer: Ari Read full story ›

Source: The Drum