By Rebecca Stewart

The National Autistic Society (NAS) has created a virtual reality experience to offer viewers a unique insight into the sensory overload experienced by autistic people.

Building on the group’s ‘Can You Make it to the End’ film that was developed in collaboration with the autistic community, London-based agency Don’t Panic has helped NAS physically ‘step in’ to a world overloaded with too much information.

References included in the spot, like bright lights and muffled noises, are based on real experiences and feedback from autistic individuals.

The initial film has clocked up 54 million views and counting to date, and the Read full story ›

Source: The Drum