By Jennifer Faull

This ad for Tine cheese comprises a simple, silly idea that’s very funny indeed. A single goat belts out her own version of Simply the Best; substituting the first person pronoun for the second so that she’s singing a power ballad of admiration directly to her own self. Then we see her from the perspective of her human owners, which puts a different spin on things.

Creative Agency Try (Oslo)
Creative Director Caroline Ekrem
Creative Sara Hødnebø
Film Production Bacon (Oslo)
Director Henry Moore Selder
Producer Mari Grundnes Paus
Executive Producer Magne Lyngner
Photography Daniel Voldheim
Editor Dino Jonsäter
VFX Bacon X
Sound Design Christian Schanning

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Source: The Drum