Ad of the Day: Verizon – A Better Network As Explained by Star Wars
Verizon’s latest campaign invokes the force to illustrate the power of a strong 4G connection.
Featuring Star Wars staple Chewbacca, and The Force Awakens droid BB-8, the spot shows the pair hiding from an army of Stormtroopers. BB-8 tries to download data from the ship’s computer to remedy the situation, but his connection is too slow and his wookie companion has to take on the imperial soldiers in firefight.
The ad was created with the help of Star Wars director JJ Abrams and was directed by the film’s co-producer Tommy Gormley.
Credits
Agency: Wieden + Kennedy New York
Source: The Drum
