By Gillian West

Very.co.uk has marked the arrival of spring and summer fashion with a new campaign highlighting the key trends of the season.

Created by St Luke’s, the spot sees a group of stylish girlfriends dance in front of a giant, pink Very cube, which transforms into a variety of different backdrops and scenarios.

Directed by Dori Oskowitz, who has recently done work for Justin Bieber, Pharrell Williams and Jack White, the campaign follows Very’s recent repositioning inviting shoppers to ‘Get more out of every day’.

The £3m TV push launches tonight (Thursday 3 March) on Channel 4 during Hollyoaks, with a further high profile Read full story ›

Source: The Drum