Ad of the Day: Vitamin Stree produces fitness anthem to tackle body shaming in India
Vitamin Stree (Vitamin Women), a YouTube channel by content studio Supari Studios, has rolled out a This Girl Can-style campaign celebrating all body types to counteract body shaming in Indian culture.
The campaign titled ‘Fit is not a body type’ features several athletes working out to a quirky background track by Su Real and Tanya Nambiar. The spot focuses on the cultural, artistic and ideological perspectives that are shaping the lives of women in contemporary India.
The Drum spoke with Tara Kapur, head of original content (non-fiction) at Supari Studios to learn more about the campaign.
What inspired you to come Read full story ›
Source: The Drum
