By Gillian West

Volvo UK has teamed up with Marie Rosenmir, one of Sweden’s most respected music conductors, to promote its V40 R-Design.

Created by Grey London and shot by British photographic/filmmaking collective Leila and Damien de Blinkk, the creative draws parallels with the craftsmanship of the V40 and the fine details of a symphony orchestra.

Shot in and around Gothenburg, the advert was completely unscripted with Grey and Volvo simply agreeing a creative intention.

Credits

Agency: Grey London
Chief Creative Officer: Nils Leonard
Creative Director: Andy Lockley
Art Director: Johan Leandersson
Copywriter: Erik Uvhagen
Additional Credits: Strategic Design Director: Wiktor Skoog
Business Director: Cristyn Bevan
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Source: The Drum