By Gillian West

Now in its third year, The Winston Fletcher Fiction Prize has returned bigger and better than ever with an intriguing campaign targeting the industry’s leading writers.

Created by a group of individuals from advertising in memory of Winston Fletcher, the competition looks to recognise great writing amongst the advertising and marketing community.

To encourage people to enter, MullenLowe London has created a bespoke mailer – blank books featuring individually designed dust jackets, each displaying the same copy ‘Title goes here’ and the recipient’s name.

These mailers have since been by Tim Waterstone to Read full story ›

Source: The Drum