By Rebecca Stewart

The Alzheimer’s Society’s ‘Fade’ campaign clearly struck a chord with The Drum’s Creative Department voters, who chose it as this week’s Ad of the Week.

The emotive print ads are creatively in line with the group’s latest cinema spot of the same name, which preceded screenings of the Oscar and Bafta-winning film ‘Still Alice’.

Each poster takes commonplace scenarios, and shows the seemingly ordinary copy fading to illustrate the stark reality of life for those with Alzheimer’s. For example the statement ‘It’s dreadfully irritating when my husband forgets to pick me up from the station’ becomes ‘It’s dreadful when my husband Read full story ›

Source: The Drum