By Gillian West

Avon put its products to the test with beauty bloggers impressing them, and the readers of The Drum Creative Department, in the process.

Voted ad of the week, the campaign features the real responses of beauty bloggers Helen Anderson, Mother Pukka and LoveLaughandMakeup as they try Avon’s products after receiving an anonymous package.

The bloggers featured in the ad were given no clues regarding the brand they were blind testing with their live reactions captured as it was revealed they products were from Avon. The campaign is part of a drive to challenge consumers to #makeupyourownmind about the Avon brand.

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Source: The Drum