By Gillian West

The London Tube Strike proved lucrative for antiperspirant brand Sure as its tactical campaign secures this week’s ad of the week pick.

Created by DLKW Lowe, the three executions let Londoners know that even though the Tube had stopped, they didn’t have to.

Credits

Agency: DLKW Lowe
Agency website: http://www.dlkwlowe.com/
Chief Creative Officer: Dave Henderson
Executive Creative Director: Richard Denney
Global Creative Director: Christine Jones
Creative Team: James Millers and Andy Long
Additional Credits: Planner: Becky Taylor-Wilkinson
Account Team: Gareth Sheehy and Javier Passerieu
Designer: Ryan Self
Agency Producers: Bel January
Published: July 2015

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Source: The Drum