Adblock Plus reveals adtech network to sell its 'Acceptable Ads'
Eyeo, owner of the world’s leading adblocking solution Adblock Plus, has delved further into adtech unveiling a network designed to help it sell its ‘Acceptable Ads’ whitelist.
Having made its name, steamrolling ads – a primary revenue source of many publishers and content creators – the company is rolling out its own supply-side platform (SSP) with the help of ad tech startup ComboTag.
Advertisers that adhere to the company’s quality requirements and submit ads to the Acceptable Ads whitelist (which takes a 30 per cent slice from only the largest advertisers) in a process that has been speed up, from Read full story ›
Source: The Drum
