By Mairi Clark

Small businesses fail to carry their personalised service online, a study by Digital Blonde for 123.reg has found.

The research, conducted for the launch of 123-reg’s new website builder, looked at the gap between offering a personalised service both on and offline, revealing the extent to which this can impact sales for large companies and SMEs.

The results found that users trusted bigger, established companies online, but appreciated that smaller businesses were better at offering a more personalised service offline. Quoting YouGov research, the London-based agency found that almost a quarter of the British public (23%) prefer to buy items from big Read full story ›

Source: The Drum