By Ishbel Macleod

Addison Lee, the minicab company, has appointed W Communication to handle its national and international PR, following a pitch led by AAR.

Previously held by Ogilvy, W will now handle consumer media relations, reputation and issues management, B2B communications, social media and corporate profiling for Addison Lee.

Peter Boucher, chief commercial officer at Addison Lee, said: “We were very impressed with W’s credentials but also their passion and enthusiasm. They had a fresh view on how to take the business forward with the right cultural fit.”

The agency will activate an integrated programme of media engagement across print, broadcast and Read full story ›

Source: The Drum