Adidas $60m partnership with River Plate marks the most expensive kit deal in Argentinian football history
Adidas has extended its partnership with River Plate with the most expensive kit deal in Argentinian football history.
The agreement extends the relationship between the two until 2021 in a deal worth $60m, or $10m per season.
The German sports brand’s record investment surpasses that of rival Nike who supply the kits for River Plate’s cross-city rivals Boca Juniors, reported to be worth $8m annually.
In 2012, Adidas failed in its attempts to strike a kit deal with Boca Juniors when the club renewed the partnership it has had with Nike since the 90s until 2019.
The sponsorship extension coincides with River Plate’s recent Read full story ›
Source: The Drum
