By Gillian West

Adidas has worked with StartJG to create a digital centrepiece for its new global retail concept, HomeCourt, premiered in Beijing earlier this year.

Celebrating Adidas’ sports heritage HomeCourt provides consumers with an interactive retail experience and will be implemented in 25 stores globally over the course of 2014.

“Our new retail concept HomeCourt offers a consumer experience unlike any that Adidas fans have enjoyed before. We have created a store where our consumers are at the very heart of the Adidas brand,” said Michael Stanier, chief sales officer consumer direct. “At the Beijing Adidas Brand Centre we have kicked off the Read full story ›

Source: The Drum