By Tony Connelly

Adidas has appointed Hope&Glory to help boost its UK running and women’s fitness divisions.

The London-based PR agency will have a dedicated team assigned to the Adidas running range which will look after the Boost brand and help establish the technology across its range of performance running shoes.

With the sports giant’s women division Hope&Glory will initially focuses on evolving the brand’s #workit exercise campaign into the January fitness season and promoting its S/S16 ranges.

The teams will work with the Adidas press office to produce social content with a particular focus on Facebook, Twitter and Instagram.

Hope&Glory’s managing partner, James Gordon-MacIntosh, described Adidas Read full story ›

Source: The Drum