Adidas Originals features Rita Ora fans alongside the pop star in socially focused #Unstoppable campaign
By Gillian West
Adidas Originals has collaborated with Rita Ora to launch a socially focused campaign that puts the singer’s fans centre stage.
Created by The Upside, ‘Unstoppable’ launches with an interactive, short animation narrated by Ora which celebrates living in the moment and saying goodbye to barriers and obstacles in order to become #Unstoppable.
A second phase of the campaign showcases the A/W14 collection within the Unstoppable lookbook – a collaboration between Ora, her fanbase and the Originals community.
Source: The Drum
