Adidas partner with ESPN for new user generated ad campaign aimed at football fans
Adidas has partnered with ESPN to launch a new interactive ad campaign which will give sports fans the opportunity to have their skills showcased on ESPN’s Monday Night Football.
The ‘Create the New Speed’ ad campaign from Amsterdam-based creative agency 72andSunny is encouraging football fans to create their own videos of them emulating the athletes in the latest Adidas video ad and submit them through any of the Adidas social media channels using the hashtag #NewSpeed.
To promote the initiative Adidas has partnered with ESPN to showcase the videos every Monday night throughout October following the broadcast of the sport channel’s Sports Read full story ›
Source: The Drum
