Adidas rallies football icons Luis Suarez, Lionel Messi, James Rodriguez and Gareth Bale in global 'Sport 15' ad campaign
Adidas has unleashed its greatest sporting stars including Luis Suarez, Lionel Messi, James Rodriguez and Gareth Bale as part of a global roll-out of films called ‘Sport 15′.
As the year goes on, Adidas will release the stories of global sports superstars in the world in a bid to inspire young athletes to be the best.
The campaign will be activated primarily through broadcast channels although Adidas will weave additional layers to its icons’ stories via social media from news rooms located in Herzogenaurach, London, Portland, Shanghai, Moscow and Rio de Janeiro.
Eric Liedtke, an Adidas board member responsible for global brands, said: Read full story ›
Source: The Drum
