By Charlotte McEleny

Adidas has named Proximity China its agency of record for digital and social media work in the country.

The account was handed to the agency after a pitch, led by R3, which consisted of three rounds.

According to Proximity, it will be responsible for all Adidas ‘sports performance’ business categories in China including football, basketball, running, training, outdoor and kids. The work will cover digital and social strategy, creative, innovative technology implementation across key campaigns, social content, platform management, social listening, data analytics and management.

Clement Yip, CEO of Proximity Greater China, said; “We are delighted to be entrusted with the Adidas business Read full story ›

Source: The Drum