By Natalie Mortimer

Adidas has beaten off competition from Nike to become the most talked about brand related to the 2014 Fifa World Cup, generating 1.59m conversations across Twitter, Facebook, blogs and Tumblr, according to social media analytics firms Simply Measured and Sysomos.

The German sportswear brand, and official sponsor of the tournament, has reported a spike of 5.8m followers across all its major social media platforms – more than any other brand according to the figures.

Meanwhile Adidas Football, the fastest growing football community in social media, saw a 14.5 per cent increase.

Adidas’ “all in or nothing” brand campaign also won big Read full story ›

Source: The Drum