Adidas tells the stories of female athletes' struggles with 'Unleash Your Creativity' campaign
Adidas has launched a female centric global campaign titled ‘Unleash Your Creativity’ which tells the stories of 15 women athletes and builds on the brand’s marketing around defying convention.
The campaign, created with 72andSunny, launches with a 30-second ad featuring Karlie Kloss, British and European kick-boxing champion Ruqsana Begum, WNBA all-star Candace Parker, fitness influencer Hannah Bronfman and more.
It also includes a multi-athlete TV spot and short film series that brings to life stories of the 15 athletes such as Ruqsana who is widely credited with blazing a trail for Muslim women to access sport.
