By Gillian West

Adidas has worked with Intermarketing Agency and the Mill to create an advertisement promoting the Irish rugby team Munster’s 2014/15 away kit.

The patriotic spot, which features members of the team sporting their solar green attire, represents the idea that every player, past and present, and every fan plays their part in the team.

The creative shows the players taking form from a digital mass of letters and words, something which the Mill’s head of motion design, Nils Kloth, described as a “challenge”.

Kloth commented: “This was a fantastic and interesting idea from Intermarketing Agency to sink our teeth into. Our challenge was Read full story ›

Source: The Drum