By Seb Joseph

Adidas has wooed England footballer Theo Walcott away from Nike in a marketing coup that will see it use the star to front its latest global brand push.

Walcott is to become one of the main faces for the brand’s football marketing moving forward, joining the likes of Barcelona FC’s Lionel Messi and Luis Suarez. He also joins fellow club compatriots Mesut Ozil and Per Mertesacker.

The Arsenal striker goes straight into Adidas’ latest irreverent #therewillbehaters global campaign. It launched last month and represented something of a creative shift from the brand’s recent campaigns with the concept far more self-aware Read full story ›

Source: The Drum