By Dan Hulse

The final day of the IPA/UKTI West Coast mission has been a powerful reminder of the value of focus.

Throughout the week we saw companies expanding their offering, converging on each other’s territory and fighting on multiple fronts. On Friday, we saw some of that. But we also met some folk who have picked their thing, and got bloody good at it.

We started the day in an LA-style ‘power breakfast’ with studio executives from the likes of Lionsgate but also new entrants like Amazon. As with advertising, the TV industry is having to evolve quickly. In fear of being disrupted Read full story ›

Source: The Drum