‘The year of…’ is a much-derided term among many in the digital industry. But statistics published recently by enterprise software giant Adobe indicate 2016 will be the year wearables become a mainstream concern for marketers, as over half of all smartphone owners have already used a household device connected to the internet.

Adobe Digital Index (ADI) Digital Trends Report examines the development of the Internet of Things (IoT) and consumer attitudes towards ‘wearables’, such as the Apple iWatch, and the knock-on effect on how users will access the internet.

The report claims 51 per cent of Read full story ›

Source: The Drum